I have been working on a total plan of attack with respect to getting my employer’s website higher up the Google Search rankings. In addition to my previous post, here are some other suggestions from Mountain View, Calif.
- Use hyphens (-) instead of underscore (_).
- Restrict a page or folder that has recursive or overly dynamic URLs, e.g. a calendar or dymanic search.
- Use different META descriptions on each page if possible. If not, then on the Home Page and any other high traffic page.
If you are looking for suggestions about META descriptions, Google recommends the Open Directory Project. Type in a search term and see what others have used to describe their website.