Going back to my days working in a cancer biology lab, I decided to also do another experiment besides Google AdWords [see below]. I also added links to the upcoming youth events on my FaceBook, Twitter, MySanAntonio.com and the KLOVE.com events.
So far, the FB (FaceBook) and MySA links have driven at least one person each to the church website. In the case of MySA, these are persons in San Antonio who I do not know. In the case of FB, these are people I know and would otherwise invite to the event. The real test for me here is, does the social/personal aspect really make a difference? I am willing to say that it does and would expect those people to at least consider if not attend the event.
We’ll see.